Explore why zero-carbon technologies are vulnerable to the valley of death in product development and how we can change it.
All new products must pass through the “valley of death” before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.
Directed by Lisa LaBracio
Animation and art direction by Luísa M H Copetti, Hype CG
In partnership with Bill Gates, inspired by his book “How To Avoid A Climate Disaster”: http://bit.ly/PlanForZero
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View full lesson: https://ed.ted.com/lessons/why-good-ideas-get-trapped-in-the-valley-of-death-and-how-to-rescue-them
Dig deeper with additional resources: https://ed.ted.com/lessons/why-good-ideas-get-trapped-in-the-valley-of-death-and-how-to-rescue-them#digdeeper
Animator’s website: https://www.hype.cg/
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